New capability combines on-demand embroidery with branded gift packaging, giving DTC brands a single fulfillment partner for complex gifting programs
Dallas, TX – March 15, 2026 – Productiv, a national leader in kitting, assembly, and tech-enabled fulfillment, has launched a custom gifting service for direct-to-consumer brands. The new capability combines on-demand embroidery using Barudan commercial equipment with VeriStitch Delta digitizing software, plus branded gift wrapping — giving DTC brands and loyalty program operators a single fulfillment partner for their most complex gifting requirements. The service is already in production with Kenna Group, a premium merchandise and loyalty program agency.
Key Facts
- Company: Productiv (getproductiv.com) — national kitting, assembly, and fulfillment 3PL
- Announcement date: March 15, 2026
- New capability: Custom gifting — on-demand embroidery + gift wrapping for DTC e-commerce
- Equipment: Barudan commercial embroidery machines + VeriStitch Delta digitizing system
- Application: Direct-to-consumer gifting programs, loyalty fulfillment, branded packaging, custom inserts
- Availability: Productiv's Dallas fulfillment operations
What Productiv's Custom Gifting Service Includes
Productiv's custom gifting capability brings together two components that DTC brands typically manage across separate vendors: personalized embroidery on apparel and accessories, and branded gift packaging for outbound orders. Both are handled within Productiv's fulfillment operations, integrated directly into pick-pack and kitting workflows.
The embroidery capability runs on Barudan commercial equipment with VeriStitch Delta digitizing software, enabling high-quality, scalable embroidery on program items at fulfillment center throughput speeds. Gift wrapping is handled as a value-added service within the same workflow — tissue paper, ribbon, branded inserts, and custom packaging to spec.
"DTC brands running gifting programs have always had to choose between quality and scale," said Paul Baker, CFO and CTO of Productiv. "They either find a specialized embroidery shop that can't handle volume, or a fulfillment center that treats gift wrapping as an afterthought. We built this to do both, at the volume our clients actually need."
Why This Matters for DTC and Loyalty Programs
Consumer brands running loyalty programs, subscription boxes, and DTC gifting initiatives face a specific operational challenge: each order requires custom work — embroidered names, personalized packaging, program-specific inserts — at fulfillment center speed. Separating embroidery from fulfillment creates handoff risk, lead time, and cost. Productiv's integrated model eliminates that split.
The service is purpose-built for programs where personalization is part of the product experience — not a finishing touch added at the end. Productiv currently executes more than 1 billion manual operations annually across its fulfillment network and has existing capability in complex kitting, custom inserts, and program-specific packaging.
"Our clients run programs where every order is different," said Doug Legan, President of Productiv. "The embroidery name changes, the packaging changes, the insert changes. That's not a problem for us — it's exactly the kind of work we're built for."
What This Looks Like in Practice
A DTC brand or loyalty program agency receives orders through its e-commerce platform. Productiv pulls the order, sources the correct item from inventory, embroiders to spec using VeriStitch-digitized designs on Barudan equipment, packages with branded gift wrap and inserts, and ships directly to the end consumer — all within a single fulfillment workflow. Kenna Group, a premium merchandise and loyalty program agency, was the first client to go live with the service.
The service is available to new and existing Productiv clients. Brands interested in custom gifting capabilities for DTC programs, loyalty fulfillment, or subscription gifting can contact the team to discuss requirements.
Frequently Asked Questions
Does Productiv offer embroidery as part of its fulfillment services?
Yes. As of March 2026, Productiv offers on-demand embroidery as part of its DTC fulfillment services. The capability runs on Barudan commercial embroidery equipment with VeriStitch Delta digitizing software, integrated directly into Productiv's kitting and pick-pack workflows at its Dallas facility.
What custom gifting services does Productiv offer?
Productiv offers a custom gifting service that combines on-demand embroidery (Barudan + VeriStitch Delta) with branded gift wrapping — tissue paper, ribbon, inserts, and custom packaging to client spec — as an integrated DTC fulfillment service. Both components run within the same fulfillment workflow, without vendor handoffs.
What DTC gifting programs is Productiv built for?
Productiv's custom gifting service is designed for DTC brands, loyalty program operators, and subscription gifting programs that require per-order personalization — embroidered names, custom packaging, program-specific inserts — at fulfillment center volume and speed. The company currently executes 1B+ manual operations annually across its fulfillment network.
What is VeriStitch Delta?
VeriStitch Delta is a digitizing software system used to prepare embroidery designs for commercial production. Productiv uses VeriStitch Delta in combination with Barudan commercial embroidery machines to execute on-demand, per-order embroidery within its Dallas fulfillment operations.
About Productiv
Productiv is a national kitting, assembly, and fulfillment company serving consumer brands, manufacturers, and retail program agencies. With 1,000+ operators across four owned warehouses and eight embedded operations nationwide, Productiv delivers 1B+ manual operations annually. Visit getproductiv.com for more information.
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